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Saturday, 5 September 2026 in
BC1 Business Channel One
The memory of the futureSharing innovation knowledge through authentic stories

Jordi's pizza vending machine, soon at stations too?

🎬 Multilingual subtitles
✍️ By: Team BC1.NL

How does a pizza vending machine work?

Inside the machine is a large refrigeration unit with room for 68 pizzas, along with two ovens, which means two customers can have a pizza within four minutes. You pick from the menu at the push of a button, pay by card, and watch on the screen as your pizza is prepared. It comes out sliced into four pieces.

A pizza vending machine

The Jumbo supermarket in Groningen is home to the first, and for now the only, pizza vending machine in the Netherlands. But if Jordi Hillenga of JPA has his way, that won't be the case for long.

He's in talks with NS, the Dutch railway operator, to give train passengers a choice before long, a snack from the vending machine or a freshly made pizza while they wait for their train.

Two pizzas in four minutes

The machine can turn out two fresh pizzas within four minutes. There's a choice of four different pizzas, each 28 cm across, served with a napkin and a peppermint.

Frequently asked questions

This is a short summary of the film. Watch the video above for the full story.

Which pizzas can you get from the machine?
Four kinds of fresh pizza: margherita, by far the most popular, salami, hawaii, and chicken kebab with garlic sauce, especially popular with students. You can take it away hot, or cold to heat up at home.
Where is the pizza vending machine?
The pizza vending machine stands in the Jumbo supermarket in Groningen, where people can get a fresh pizza 24 hours a day, 7 days a week. The machine holds a large refrigeration unit with storage for 68 pizzas and 2 ovens, so that 2 pizzas can be prepared at the same time in 4 minutes.
How did the entrepreneur come up with the idea of a pizza vending machine?
From years of trying. The inventor had been in business since the age of eight: selling DVDs outside supermarkets and at flea markets, always with a notebook on him to write ideas down. First he thought up an umbrella vending machine, because it often rains in the Netherlands, but that idea was taken from him by a group of students. The word vending machine stuck, and because pizza is the fastest growing catering product in Europe, one plus one made two.
Where can I watch the full film?
These questions and answers are a short summary. Watch the full film "Jordi's pizza vending machine, soon at stations too?" with all insights, examples and background at https://www.bc1.eu/pizza-vending-machine-in-the-netherlands/