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Saturday, 5 September 2026 in
BC1 Business Channel One
The memory of the futureSharing innovation knowledge through authentic stories

Youth, key to sustainable business development

🎬 Multilingual subtitles
✍️ By: Team BC1.NL

UN youth representative for sustainable development

During the UIT Week in Utrecht, where new students get acquainted with the city, Martijn Visser shares why he is committed to sustainable development. The 25-year-old Martijn represents Dutch youth at the United Nations.

From a guest lecture at school to a talk with the Prime Minister

Together with colleagues from the National Youth Council, Martijn works to raise awareness among young people about the importance of sustainable development. They give guest lectures at secondary schools and engage with youth organizations, encouraging them to take more action on sustainability. Additionally, they serve as a bridge between young people and policymakers, including Dutch Prime Minister Mark Rutte.

From vocational pupils to university students

Martijn on stage during the UIT week in UtrechtLast June, Martijn and a colleague cycled on a tandem from Nijmegen to The Hague. During their week-long journey, they spoke with hundreds of young people. These youth were from various schools, ranging from first-year Preparatory vocational secondary education students to university attendees and everything in between. By asking questions like “What does sustainability mean to you?”, “How do you envision the future?”, and “What kind of future do you want?”, they engaged in meaningful conversations and gained insight into the thoughts and concerns of the younger generation.

Martijn wants to contribute to the goals for 2030

Martijn Visser, the Dutch youth representative to the United Nations for sustainable developmentMartijn is dedicated to contributing to the UN’s Sustainable Development Goals, which aim to be achieved by 2030. Martijn shares, “A world without hunger, where climate action is truly addressed, and where every child can go to school, that’s my dream, and I want to help make it a reality.”

An email about sustainable fashion became a project day

Martijn recalls an example of a young girl who emailed him for help. She wanted to start a sustainable fashion initiative at her school, but her teacher wasn’t supportive. She reached out to Martijn and the National Youth Council for assistance. “As a result, we sat down with her and developed a project,” Martijn explains. “We organized an entire day involving all the students at her school.”

Every two years a new youth representative is sought

Building a bridge between young people and policymakersMartijn’s two years as a UN Youth Representative are nearly over, and the vacancy for a new youth representative is now online. Are you between 16 and 26 years old and passionate about contributing to sustainable development? Check out this link for more information. As for what Martijn will do next, he’s not sure yet, but it will certainly involve sustainability.

Also interesting:
Circularity, a necessity to maintain profitability

Frequently asked questions

This is a short summary of the film. Watch the video above for the full story.

Who is Martijn Visser?
Martijn Visser is the Dutch youth representative to the United Nations for sustainable development. He studied biology in Wageningen, where he increasingly focused on the question of what impact people have on natural areas and how that impact can be minimized.
What was the turning point that drove Martijn Visser to commit to sustainable development?
During deep-sea research for his master's thesis in Curaçao, he descended to 300 meters in a submarine. When the lights came on, the first thing he saw was a Heineken beer bottle, which was a shock and made him decide he had to do something about it.
What does a youth representative at the UN do?
He builds a bridge between young people in the Netherlands and politics, both nationally and internationally. Rather than sharing his own opinion, he talks with young people about what matters to them and translates that to the UN, and back the other way.
Why is it important to involve young people in sustainable development?
We are heading toward a different world no matter what, and the open mindset of young people is desperately needed right now. According to Martijn there is a great opportunity with young people and millennials, and it is better to step on board and look at the possibilities than to sit with the naysayers.
Where can I watch the full film?
These questions and answers are a short summary. Watch the full film "Youth, key to sustainable business development" with all insights, examples and background at https://www.bc1.eu/youth-key-to-sustainable-business-development/