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Saturday, 5 September 2026 in
BC1 Business Channel One
The memory of the futureSharing innovation knowledge through authentic stories

At the kitchen table in conversation with Gerda Deekens

🎬 Multilingual subtitles
✍️ By: Team BC1.NL

MAEX puts community initiatives on the map

In 2013, Gerda Deekens and Silvia Oostwegel launched MAEX, a Dutch platform for creating and measuring impact. Their goal is to give greater visibility to the many community initiatives out there, from city gardens to food banks. Over time, it became clear that there was also a need to show just how much value these initiatives create.

The social handprint captures that value down to the euro

That's why the Social Handprint is being developed in partnership with a range of organisations, including Ernst & Young and students from TU Delft. The Social Handprint is built on the United Nations' Sustainable Development Goals and draws on indicators that apply at a national level, allowing it to express the value of an initiative precisely, right down to the euro. And since society is always evolving, it's designed as a learning system that keeps developing over time. In this kitchen-table conversation, Gerda explains who can create a profile on MAEX and build a social handprint.

Anyone with a social handprint can apply for a boost

Working together with the VSB Fund, MAEX offers support to community initiatives and social enterprises that need it. Organisations with a social handprint on MAEX can apply for financial boosts, such as a grant.

More than 400 initiatives now have a social handprint

It's clear that there's real demand for a platform like MAEX. The Covid crisis has thrown the importance of community initiatives into sharp relief, and thanks to the social handprint, these initiatives can stay focused on their real purpose while also demonstrating their worth. That they recognise this value themselves is evident from the number that have already created a social handprint on MAEX, more than 400 in total.

See also:
At the kitchen table in conversation with Willem Lageweg Transition Coalition Food
At the Kitchen Table, in conversation with Sandra Pellegrom Sustainable Development Goals

Frequently asked questions

This is a short summary of the film. Watch the video above for the full story.

What is a social stock exchange?
MAEX stands for the social stock exchange, the 'M' in front of the AEX, in other words the social AEX index. It is a national platform for making and measuring impact. MAEX started around 2013 and was properly launched in 2014.
Why do neighbourhood initiatives get so little recognition?
There are a great many community initiatives in society, but they are often not seen or valued properly. Think of community centres that make sure people in the neighbourhood get attention, local food banks that hand out food parcels, and city farmers who keep the chain as short as possible. MAEX makes these initiatives visible.
What is a social handprint?
The social handprint shows what social value you deliver externally in the Netherlands. Instead of asking which global goal you contribute to, MAEX asks about concrete activities. At a reintegration company such as Teamwerk, for instance, you are asked how many people you have guided into work, after which the system shows how you contribute to SDG8, the labour market.
How do I create a social handprint?
The social handprint was made for community initiatives and social enterprises, and for them it is free to create one with a profile on MAEX. For companies it becomes interesting once they support 5 to 10 initiatives; those initiatives register on MAEX, after which a social handprint of the company can be made. The starting point of MAEX is always impact first.
Where can I watch the full film?
These questions and answers are a short summary. Watch the full film "At the kitchen table in conversation with Gerda Deekens" with all insights, examples and background at https://www.bc1.eu/at-the-kitchen-table-in-conversation-with-gerda-deekens/