Skip to content
Wednesday, 19 August 2026 in
BC1 Business Channel One
The memory of the futureSharing innovation knowledge through authentic stories

At the Kitchen Table, in conversation with Sandra Pellegrom

🎬 Multilingual subtitles
✍️ By: Team BC1.NL

The SDGs, Sustainable Goals for a Fairer Society

The Sustainable Development Goals, or SDGs, you hear the term more and more often, but what exactly does it mean? In this Kitchen Table Conversation, Sandra Pellegrom, the Dutch national SDG coordinator, explains what these sustainable development goals are really about. “In short, it's a set of goals that helps us build a sustainable, inclusive, and fair society together.”

What are the Sustainable Development Goals?

Seventeen goals adopted by all countries that are members of the UN. Seventeen sounds like a lot, but read them and you see it is a very clear agenda for a better world: a set of goals that help us create a sustainable, inclusive and fair society together.

Why now?

Because of what the agenda is called. It is known as the 2030 agenda, since that is the year we aim to get there, but the title of the UN text is 'Transforming our World'. That, says Sandra Pellegrom, is exactly the era we are living in: all the things we say we want to do better together, so our society becomes genuinely future-proof.

Why call the goals a compass?

Because a compass helps you work out where you want to go; it gives direction. With seventeen goals you agree together on where you want to end up and what you want to achieve. And they are the full picture: quality education, decent work for everyone, and more.

Entrepreneurs and their role in the SDGs

Goals like ending poverty (SDG 1) and reducing inequality (SDG 10) are weighty topics, not the kind of thing an entrepreneur immediately thinks, ‘right, I'll get to work on that.’ But Sandra points out that small business owners are often already working toward one or more of the sustainable goals without even realising it. And it matters, because society is increasingly asking for exactly this. Consumers expect companies to make progress in this area, and younger employees, too, are selective about which companies they want to work for.

Building a future-proof world, now more than ever

The UN gave its Sustainable Development Goals agenda the title “Transforming Our World,” with the aim of reaching those goals by 2030. In these times of coronavirus especially, more and more people are saying they want to change things to make sure our society is fit for the future. Weaknesses in our systems are surfacing, and with them, a shared sense that we want to do better from here on, taking better care of one another and of our planet.

 

Frequently asked questions

This is a short summary of the film. Watch the video above for the full story.

What are the Sustainable Development Goals?
Seventeen goals adopted by all the member states of the UN. Together they form a set of goals that helps to create a sustainable, inclusive and fair society.
How can a small business work towards the Sustainable Development Goals?
Start by looking at the goals. A small business often contributes already, by creating work as an employer or by delivering products and services more sustainably. Every entrepreneur uses water and energy and has an effect on climate change, so you can map out what you already do and then arrange it in a way that has more positive effects.
What lessons does Sandra Pellegrom draw from the coronavirus crisis?
First, how connected we are to the rest of the world. The Secretary-General of the UN said we are collectively only as strong as the weakest health system, so we have to keep investing in cooperation with and support for other countries. Second, the growing appreciation for one another, for teachers, for healthcare and for entrepreneurs, and the sense of being in it together.
Why are the SDGs described as a compass?
According to Sandra Pellegrom the 17 goals work like a compass because they give direction: you agree together on where you want to go and what you want to achieve. Between them they cover good education, decent work, a healthy planet, a fair and peaceful society and a healthy economy.
Where can I watch the full film?
These questions and answers are a short summary. Watch the full film "At the Kitchen Table, in conversation with Sandra Pellegrom" with all insights, examples and background at https://www.bc1.eu/at-the-kitchen-table-in-conversation-with-sandra-pellegrom/