Skip to content
Saturday, 5 September 2026 in
BC1 Business Channel One
The memory of the futureSharing innovation knowledge through authentic stories

Online programme makes writing a business plan easier

🎬 Multilingual subtitles
✍️ By: Team BC1.NL

Ada Kaspersma built an online programme for your plan

Ada Kaspersma of Adalyse has developed an online programme that lets entrepreneurs write their own business plan themselves. The tool guides you step by step through the chapters you'll need and offers tips that get you thinking about things you may not have considered before.

Who is it for?

For entrepreneurs just starting out who need a business plan, whether to apply for benefits through the UWV (the Dutch employee insurance agency, which handles unemployment and disability benefits) or to secure funding. But it's just as useful for more established companies facing a strategic choice, a different product range, a second location, or an investment.

How is the programme structured?

You follow the structure of the business plan itself. After a brief introduction and an explanation of the method, you reach the module "You and your company," where you examine your own strengths and weaknesses. Next comes the market research, covering external factors, trends, and developments, followed by your target audience and then the competitor analysis. Along the way, you're prompted to look at things you wouldn't normally consider.

You write at your own pace and save on costs

Besides saving money, one of the advantages is that you can write the plan at your own pace and take the time to think important questions through properly. As a result, the business plan reflects your vision and mission more clearly, which makes it easier to convey to the outside world.

A few hours of personal guidance are included

That said, you don't have to write the whole plan on your own. The online programme comes with a few hours of personal guidance built in. And if you'd like extra help or support from Ada while writing your plan, that can easily be arranged.

Frequently asked questions

This is a short summary of the film. Watch the video above for the full story.

Why is a business plan useful for your company?
Because it gives structure and focus, and forces you to think carefully about what your customer needs. You start looking at your own company differently, and your processes start to run more easily: your purchasing, your communication, your marketing. Even writing something on Facebook for your ideal customer becomes easier once you have made that plan. See it as a guide for the activities of your company for the coming years.
Do you get guidance or do you have to write the business plan entirely yourself?
You do not have to do it all on your own: besides the structure in the programme there are two contact moments with a Skype or telephone call, and there is an interactive Facebook group in which entrepreneurs motivate one another and give extra explanation. There are two variants, because you can write your business plan yourself or have it written by the maker.
Why write it yourself rather than outsource it?
Because the entrepreneur is then far more closely involved. He makes his own choices and does his own research, and that creates more commitment: you have gone into your customers in depth and looked around you to see where the opportunities are. On top of that you organise your own time and write at your own pace, whenever it suits you.
Where can I watch the full film?
These questions and answers are a short summary. Watch the full film "Online programme makes writing a business plan easier" with all insights, examples and background at https://www.bc1.eu/online-programme-makes-writing-a-business-plan-easier/