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Wednesday, 19 August 2026 in
BC1 Business Channel One
The memory of the futureSharing innovation knowledge through authentic stories

Digital Farming, the challenge for open field growers

🎬 Multilingual subtitles
✍️ By: Team BC1.NL

In the Dutch province of North Holland, the Digital Farming NHN project is exploring how digital technology can contribute to more sustainable agriculture. The initiative brings together a wide range of partners with the shared goal of developing a practical, future-oriented system that helps farmers work more efficiently and in an environmentally friendly way.
The concept is simple, by using data and technology smartly, farmers can make better decisions and improve the sustainability of their operations. However, implementing this in practice is far more complex.

Digital farming, fewer inputs, more insight

Task map precision technologyA key pillar of Digital Farming NHN is the use of precision technology. By understanding exactly what a plant or a specific piece of land needs, the use of crop protection products and fertilizers can be significantly reduced. This not only saves costs but also benefits the environment and supports biodiversity.

That said, it’s not without its challenges. In practice, collecting up-to-date and reliable data on soil conditions, crops, and potential diseases proves to be quite demanding. It requires specialized sensors, drones, software, and most importantly, the right expertise.

Multidisciplinary collaboration for success

Digital Farming precision technologyTo bring together all the necessary knowledge and technologies, a wide variety of parties collaborate within the project. Led by Greenport NHN and LTO Noord, agricultural companies, a university of applied sciences, a research center, tech suppliers, and software developers are conducting joint research. This multidisciplinary cooperation is essential to make digital farming practices practically applicable.

Where does the project run into trouble?

Working together in Digital FarmingPractice is more stubborn than the idea. Taking photographs from a moving machine is difficult, because driving speed, vibration, the position of the camera and the light all work against you, while sharp images are exactly what you need in order to recognise diseases and pests. The biggest challenge, though, is not collecting data but making it useful. Readings from a weather station, from the soil and from the cameras have to communicate quickly and intelligently before anyone can act on them. A researcher puts it bluntly in the film: we are collecting a great deal of data and we do not yet know exactly what we can do with it, I hope we will in five years. But we need that data now in order to get there.

Why linking data is the magic formula

There is one more obstacle, and it is not a technical one. Manufacturers and producers fence off their data to protect their intellectual property. As a result systems do not talk to each other and the synergy fails to appear, while that very connection is what makes the difference. In the film, linking data is called the magic formula for new, more sustainable and more efficient ways of working.

A series of real-world stories and field experiences

To show how the project is unfolding in real-world settings, a series of interviews has been launched. In the first installment, flower bulb grower Stef Ruiter (J.C.J. Ruiter Wever, Andijk), Sander Dekker (Agrotheek), and Pieter Vlaar (Vertify) share their experiences. They all agree: digital tools and precision agriculture are vital components of future-proof farming.

More information about sustainability in agriculture

Agricultural researchIn the report The future of bulb growing, sustainable and innovative participants of Fieldlab Bol explain how they are working on sustainable cultivation methods within this project.

Also interesting:
Digital Farming – part 2 data processing
Digital Farming – part 3 applying site-specific techniques
Digital Farming – part 4 achievements and future prospects
Natural farming helps biodiversity

Frequently asked questions

This is a short summary of the film. Watch the video above for the full story.

What is smart farming?
Smart farming is the umbrella term for farming with the help of data and technology. In this film it is called Digital Farming and it deals with precision agriculture in open-field crops. The soil is mapped in detail using digital precision technology, so that cultivation can differ from spot to spot. Sprayers are fitted with cameras and sensors, and photographs and sensor data are used to build algorithms that steer the sprayer. The aim is to manage with fewer inputs without the crop suffering for it.
What does digitalisation mean in agriculture?
That the work shifts from looking at the land to looking at data. An adviser explains in the film that the older generation had little to do with computers and no satellite images, while he now looks at those a great deal. From his office he can see the variation in the soil of a field far away. It also means more preparatory work, because soil surveys and variable maps have to be in place before the next season starts.
Which crops is digital farming intended for?
The technology is intended mainly for open-field or outdoor crops. This includes arable crops such as potatoes, onions, grains and beets, flower bulbs such as lilies, tulips and daffodils, and field vegetables such as sprouts, broccoli, cauliflower and lettuce.
What does digital farming deliver and why is it needed?
Society has asked for a reduction in the use of crop protection products and fertilizer, and spraying only where needed is one of the solutions to achieve this. By using inputs optimally and not overdosing, you get a better, more constant and healthier production.
Why is the soil not the same everywhere within one field?
A field that looks uniform from above can differ greatly underneath in soil type, organic matter and water-holding capacity. Those differences often come from how the landscape was formed, or from former ditches and field boundaries. The film shows that the variation within a single field is genuinely large, and that is exactly what makes variable dosing worthwhile.
Where can I watch the full film?
These questions and answers are a short summary. Watch the full film "Digital Farming, the challenge for open field growers" with all insights, examples and background at https://www.bc1.eu/digital-farming-the-challenge-of-precision-agriculture/