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Thursday, 10 September 2026 in
BC1 Business Channel One
The memory of the futureSharing innovation knowledge through authentic stories

The new way of working 2020

🎬 Multilingual subtitles
✍️ By: Team BC1.NL

Jan Rotmans on transitions and the new economy

A good start to the new year 2020. In the striking De Rotterdam building, with a spectacular view over the Erasmus Bridge and the city of Rotterdam, we sat down with Prof. Dr. Ir. Jan Rotmans. Rotmans is a leading authority on transitions and professor of Sustainability and Transitions at Erasmus University. He is also the founder of ICIS (the International Centre for Integrated Assessment and Sustainable Development), Drift (the Dutch Research Institute For Transitions), and Nederland Kantelt. Together with Marjan Minnesma, he founded Urgenda, an organisation working to make the Netherlands sustainable at a faster pace.

In our conversation, he makes clear just how important it is to think about climate change, the energy transition, the digital age, and the new economy.

What we asked him, from business plan to legislation

We put questions to him about his book Omwenteling ("Upheaval"), in which he uses real examples to explain how change and transformation come about. In the short films below, you'll find tips and answers on how entrepreneurs can keep pace with all the changes we're encountering on the way to the new economy.

To stay on top of the many developments as an entrepreneur, it helps to ask the right questions. So which questions should you be asking yourself?

It's important for companies and organisations to be agile, but also to be transformative. What exactly is the difference between the two?

A business plan is often used to map out long-term goals. What do you want to achieve, and how are you going to get there? And how do you make one work for you these days?

There are more and more entrepreneurs in the Netherlands. Is it easier for young entrepreneurs to keep up with all the rapid change?

Innovation is essential if you want to change. Yet many companies working on it find themselves held back by legislation that lags behind. How can we overcome that?

With thanks to De Rotterdam

More information
ICIS, the International Centre for Integrated Assessment and Sustainable Development, a research institute at Maastricht University focused on sustainability.
Drift, the Dutch Research Institute For Transitions at Erasmus University, which studies how societies can move towards a sustainable future.
Urgenda, the action organisation working to make the Netherlands sustainable faster, known among other things for its landmark climate case against the Dutch state.

See also:
Council and businesses work on a circular future
Every small step counts, so just start

Frequently asked questions

This is a short summary of the film. Watch the video above for the full story.

Why is a business plan these days a continuous change plan?
In the past a business plan could last for years, but nowadays you have to adjust it every year because the customer, the business and your products or services are changing continuously. The economy is becoming digital, sustainable and circular, so a plan you make now will no longer hold up in 5 or 10 years and you have to anticipate constantly.
What is the difference between an agile and a transformative company?
You are agile if you respond flexibly to changes, are organised simply without much overhead and really try to understand the customer. You are transformative if you not only pick up those signals from outside, but can also translate them into new earning models for the new economy.
How do you get staff to come along in a change?
Within a company about 10% is genuinely open to change and both wants to and can. That is where you have to start. About a quarter want to but cannot, a quarter can but do not want to, and some 40% neither want to nor can. Do not try to bring everyone along, because there is too much fear. Watch out above all for the so-called foot draggers who say yes but do no.
What is a transition act and why is it needed?
A transition act gives entrepreneurs temporary exemption from existing laws and rules that stand in the way of radical renewal, such as building on water or on roofs. For the circular economy there were once 80 laws and rules in the way, of which three quarters have by now been cleared away and about 20 remain. That is smarter than continually drawing up new rules and so carrying on running behind reality.
Where can I watch the full film?
These questions and answers are a short summary. Watch the full film "The new way of working 2020" with all insights, examples and background at https://www.bc1.eu/the-new-way-of-working-2020/