🎬 Multilingual subtitles
✍️ By: Team BC1.NL
What is the Vleesatelier?
That's the name of the company's own butchery, and it wasn't chosen by chance. Everything they do with meat is done with passion, much like an artist working on a painting. The work is carried out by people rather than machines. The meat is cut by hand, the mince ground, the sausage made, and the burger pressed. Pure craftsmanship.
Can you decide for yourself what you get?
Yes. Anyone who wants to can deal with the butcher personally, so they get exactly the product they're after. One steak or a hundred steaks, any weight and any product you like. It's prepared the following morning.
Why do catering businesses choose this?
For the distinctive quality and the way the work is done with the customer in mind. The company is smaller than its larger competitors and, as a result, far more personal, with a quality the owner considers superior.
Which regional products come out of it?
Demand is growing for products from the region, and for products with a story behind them, the breed, the origin, the way it's prepared, and the time the meat is left to mature so it develops a certain intensity. There's pork known as the spiced pig from Gaasterland, and Frisian pasture beef slaughtered in Surhuisterveen. That feel for the surroundings and the background counts for more and more.
Solar panels on the building and on the vans
Krikke Culinaire Groothandel is a family business from Grou, in the Netherlands, that has grown over 65 years into a versatile, modern wholesaler in food and non-food, where sustainable enterprise is highly valued.
That shows in the care taken for the environment, among other things. Besides recycling as much waste as possible, the company makes clever use of solar energy. Both the building in Grou and the vans out on the road rely on solar panels that supply a large share of their energy needs.
Delivery in Friesland, Groningen, Drenthe and North Holland
Customers of Krikke Culinaire Groothandel can place an order up until 5 in the morning and still receive delivery that same morning. To be able to guarantee its personal service, Krikke mainly serves customers in the provinces of Friesland, Groningen, Drenthe, and North Holland. It's also why Krikke is one of the exhibitors at Horeca EvenTT in Assen.
Nominated for the High Growth Awards 2015
That Krikke's approach works is clear from their nomination for the High Growth Awards 2015. In these awards, companies from all over the Netherlands compete for the title of best growth company in their region. The High Growth Awards is an initiative of Port4Growth, a platform for growth companies, run in partnership with Rabobank, Grant Thornton, and Philips.
